A global perspective through Lantian’s international business, strategy, marketing, communications, digital, and brand experience
A global perspective
Gained from working across all major markets internationally. International business for national and multi-national corporations based in Australia and internationally, as well as through start-ups and new market entry in multiple markets. Expertise in the United Kingdom, Europe, the Middle East, North Africa, South Africa, Canada, and the Americas, and all markets in East Asia, South Asia, Southeast Asia, and Oceania. Also recognised with Asia Capability.
International experience
Our global perspective has built through working on international business for over 20 years. Global business, marketing, communications, digital, and brand leadership, executive management, governance, and growth.
Expertise through global brands, new brands, start-ups, and international expansion for brands, and services.
Leadership of start-up businesses internationally and international strategic growth planning, designing go-to-market strategy and plans, new market entry, and operations management.
Highlights
Export trade development for a distributor of dairy products. International tourism strategy for a local visitor economy. Strategy and plan implementation for a private, not-for-profit university including international student recruitment. Higher education study abroad, exchange, and articulation strategies, and international institution partnerships. Education agent management in over 100 countries, including multi-level regulatory compliance.
Global brand, marketing, and communications for a new hotel brand for a premium hotel group. Launched the brand and 10 hotels in seven countries in six months. Global media advertising for a global premium airline, with teams in 27 countries. Agency management in China of global brands across the Johnson & Johnson brand portfolio, PepsiCo food and beverages, and Tourism Australia. Media entertainment company start-up in Asia delivering brand content to 1B consumers. Strategic growth for an Australian company through new market entry in South Africa, the Middle East, Europe, and the Americas. Consumer product distribution internationally, and internationally licensed travel tours.
Lantian's global perspective from working with trade partners
Take the next step
Contact us for an exploratory conversation about the value we can add to your business and the service options we can provide for international business.